In store
We were born on the mountain and this will always be at our core.
• We want everyone to love the wild and find their wild places—wherever they might be.
• We will set the standard in sustainability and strive to leave every place better than we found it.
• With the health of our planet under threat, we believe that wild places are worth protecting at all costs.
We stoke curiosity, because curiosity is at the heart of discovery.
• We ask why and never settle for easy answers.
• We enable people to go outside their comfort zones and explore new places and perspectives to discover what is inside.
• We never stop exploring because we believe exploration is a mindset with the potential to move us, forward.
We are at our best when we dare to disrupt ordinary, innovating to change the game.
• We support those who are bold enough to take a risk, even when they fail.
• We fight for what's right, not just what's profitable.
• We use our voice to challenge norms, ourselves, and others.
• We don't let fear hold us back because we belive only the courageous can move the world forward.
• We are explorers, driven by the desire to step outside our world and create meaningful connections.
• We actively seek diverse perspectives and foster inclusive communities, knowing that a rich life demands understanding.
• We invite all to journey with us because we see an explorer in everyone. We understand products don't build relationships—people do.
• We stand up against division, because the free exchange of ideas and culture is at the heart of exploration.
• We pull each other up to push each other forward, because years on the mountain have taught us that collaboration is the key to progress
• We use our position to boldly lead the industry and to set the standard for a better way.
• We bring the right players around the table to provoke meaningful dialogue and action.
• We champion those who move their sports, our industry, and our world forward.
• We shape better business by focusing on the triple bottom line and being transparent from the top down.
• We use our scale as a force for good because we believe our place at the top comes with the responsibility to lead.with the potential to move us, forward.